How do you know whether your website is successful? The answer is simple - a successful website fully meets all of its owner’s expectations. What expectations can you have? The main criterion is the website’s payback, which is the income that the owner gets from the online business and which should exceed the budget spent on its promotion. This is just the start.
What makes a business website successful? There are a lot of other things, such as:
- Choosing a business niche that has low competition;
- Filling your website with SEO-optimized content;
- Coming up with a unique service to offer, an exclusive product, etc.
In any case, you need to make your website attractive by both posting good content about the products or services and having a nice design. Note that design is not limited to how your website looks. It also includes its logical structure. The presentation of your goods and services needs to be convenient and informative. As a result, you will get the best conditions for:
- Sending out marketing messages to the target audience;
- Forming a brand that would also accumulate information about the consumers of a product or a service;
- Creating a competitive advantage.
Which Tools Help You Measure the Success of Your Website
Traffic
High traffic is not an indicator of a website's success. For example, a website with online games may be visited by thousands of children, but it can bring significantly less income than, for example, a recipe website with relatively low traffic.
A Proper Name
Your website doesn't need to have the same name as your company. Until your business has become at least a regional brand, its name will not help you promote a product or a service. This applies unless you are planning to make a significant investment in promoting your brand.
Creative Design
It all depends on the type of things you will be selling on your website. If this is a product, then the design must contain absolutely everything needed to sell it. The visitor should feel as if they are on the best online store, where they have all the necessary tools for choosing a product.
Theme
It is very important to have a proper theme that would match the specifics of your web business. If you sell, for example, children's clothing, the theme should be bright and optimistic. For an ambitious law company, it's better to pick a serious, expensive-looking theme.
Social Networks
These days, it’s pretty much impossible to succeed in doing online business without promoting it on Facebook, Twitter, and Instagram. The website has to be accessible from all social networks. Make it easy for your website's visitors to share content with their subscribers.
Elements of a Successful Website
Choosing a CMS Platform
For websites that sell products, the most popular CMSs are Magneto, Woo Commerce, Shopify, and BigCommerce. Equally popular are Squarespace, WordPress, Wix, and Webnode, which are great for e-commerce.
Usability
First of all, your website should be user-friendly, simple, and clear. However, in practice, it is very difficult to create convenient navigation. You need to know all the psychological nuances of your potential target audience.
Your target audience’s tastes and preferences mainly depend on what your company does. But there are also some generalized concepts and approaches that will help make your website more successful and efficient:
- Internet users do not like to spend a long time thinking. The best decision is to get rid of all unnecessary features, buttons, banners, and bulky text.
- Having some empty space helps users perceive information better. Having not found what they were looking for on your website's main page, the customer would simply leave it.
When visiting web pages, the user pays attention to the content first. They will not look too much into details of the website’s design. That is why the best design is one that is easy to navigate.
Optimizing Content
Content means everything that has any information and meaning. Content or information can be presented as images, text, video, or audio. It is best to turn some textual information on the website into pictures, to avoid overloading your website with text. It is better to design reading layers. When a user sees textual information, they perceive the information in several stages. These stages are called reading layers.
At the first stage, a person quickly scans the information, looks at how large the volume of a text is, and notices the pictures. At the second stage, the person searches for keywords and information that they need in the context. It is better to emphasize these words and information in the text, using either bold or a different font color.
At the third stage, the person begins to read in detail. At the fourth stage, they react to the information that they have read.
Optimization implies not only working with the content but also the website’s high-quality integration with all browsers and mobile devices.
Website Design and Development
Do you know what information architecture for designers structuring websites for business success is? If your answer is “yes”, then you just need to choose a CMS platform and a hosting provider. The rest of the work will be done by modern technologies. If the answer is “no”, then you cannot succeed without getting help from professionals. Contact us and we will create a successful website for your business that will provide you with the biggest possible profit.
