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Do you put a lot of effort into shoveling visitors to your website, even running ads, but users don't want to buy or get in touch? The conversion rate mercilessly expresses this relationship in figures. In this article, you'll find out what the conversion rate really is and how to use it sensibly.

Do you already have a lot of traffic on your site, but the conversions are lagging too far behind? Then the idea of conversion rate optimization is just the right thing for you. Here you can find out what it includes, what the strongest measures are and how to avoid typical mistakes.

The conversion rate shows you how many of your visitors actually become customers, contacts, or leads. In this article, you will learn how to correctly calculate the conversion rate, which industry values are indicative and where common sources of error lie.

Many projects start with a clear idea: a digital marketplace, a SaaS offering, software for internal processes. But at the latest during implementation, it becomes clear that no construction kit, no WordPress site with a login, is enough here. A web platform is a technical system with its own logic, deep interfaces and genuine security requirements. In this article, you'll learn what a web platform is and what it needs beyond the front and back end to meet your requirements.

Are you thinking about having a website built for you? Perhaps because you don't have the time, because you don't want to build up technical know-how or because your requirements go beyond what you could implement yourself? Then this article is for you. In this guide, you'll find an understandable overview of how a professional website project should work — from the initial idea to the finished page.

When X was still called Twitter, “Twitter Lite” was introduced as a progressive web app. This resulted in a 65% increase in page views per session and a 75% increase in tweets sent. Other companies also rely on the benefits of a PWA. Here you can find out what PWAs are all about and when you can use them effectively.

A new product, a new feature or a completely new idea: It is only a matter of time before the competition also has something in the starting blocks. Speed is very important when it comes to time to market. But it's also about the right timing, market opportunities, and responsiveness. And: to be able to deliver functional quality when it is really needed, not a year too late. In this article, you'll find out exactly what's behind it and how you can specifically shorten the period from idea to product launch without sacrificing quality.

Which processes in your company are still running manually today — even though things have long been smarter? Every day, teams waste valuable hours with repetitive tasks, from data maintenance to orders to countless emails. In this article, you will find out the benefits of automating through software and what options you have.

Perhaps you've heard of Agile Scrum before. In meetings, in job advertisements, during project meetings. And maybe you nodded every time — but thought, “Honestly, I still don't know exactly how it actually works.” You're not alone in that. Many talk about Scrum, but only a few can explain it in an understandable way. That's exactly what we're doing here, so that you really understand how Scrum works, who does what and why it makes sense in the first place. Here you can find out what Scrum really is, how it is structured and when it makes sense.