Website for Leading Healthcare Recruiter
Project overview
Optimization of the website to strengthen market position and increase conversion rates for a leading healthcare recruitment company.
Vokus is one of the established personnel recruitment agencies in the Swiss healthcare sector and supports over 400 healthcare institutions in 16 cantons. The existing website no longer matched the growth and positioning of the company. It looked visually inconsistent, the CMS was cumbersome and updating the many job offers was taking up a lot of internal time.
The new solution needed to simultaneously reach two target groups: nursing professionals looking for transparent assignment options and healthcare institutions that reliably need staff. Added to this was the requirement to cleanly translate the new branding from Jung von Matt and make the website the central information point within Vokus's digital strategy.
- Workshops and planning
Intensive workshops to define requirements and goals. Step-by-step planning to implement design guidelines and functional requirements. - Design optimization
Collaboration with Jung von Matt to revise and adapt the received design requirements. Ensuring that branding is consistent and appealing - Technical implementation
Using Webflow to develop the website. Integration of a special page with API connection to EasyTemp for continuous updates of job offers. Creating tailor-made solutions outside the Webflow CMS.
- Increased conversion rate
Visitors are efficiently converted into candidates and potential customers. - Faster and more efficient
Automated processes led to more efficient workflows. - Market positioning
The website strengthened the market position and enabled effective implementation of marketing strategies. - Usability
The intuitive navigation and appealing design significantly improved the user experience.
Vokus has been working with Axisbits for over a year now and we are very happy with their work, their flexibility and the overall results. We can highly recommend them.
- Inconsistent design and hard-to-maintain CMS
- High manual effort for job publications
- Website did not match the growth and market position
- Modern Webflow foundation with a clearly structured CMS
- Automated job integration via EasyTemp API
- Strong digital presence as part of the overall strategy of Vokus
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