Website for Patented Air Purification
Project overview
User-friendly website for Purvect Air, developer of a patented, revolutionary aviation air purification technology.
PURVECT AIR offers a scientifically based, bionic air purification technology that neutralizes viruses, bacteria and pollutants in indoor air.
However, the existing communication was heavily technical and hard to access for different target groups. At the same time, PURVECT is present at many events, meaning interested visitors land directly on the website and need to understand within seconds: what the technology does, who it is relevant for and how to find the right product or contact.
Central pain points:
- Complex technology that requires explanation
- Multiple target groups from technically experienced to more emotionally or business-driven
- Existing branding had to be retained but structured more clearly
- Need for clear conversion paths for product inquiries and contact
- UI kit development
Creating a comprehensive UI kit to ensure a consistent visual language across the entire website. - Structured wireframes
Development of detailed wireframes to optimize the structure, and logic of the website. - Phase-based implementation
Phase 1: Quick development of essential product pages, taking time pressure into account. Phase 2: Careful development of the less critical but important company pages. - Conversion optimization
Targeted improvement of the user journey to increase product orders and contacts.
- Improved presentation of information
Successful presentation of complex product information in a clear and appealing way. - Optimized user interface
Implementation of a clear structure that efficiently guides users through the wealth of information. - Responsive functionality
Ensuring optimal display and usability on various devices. - Basis for future conversion optimization
Creating a solid basis for potential improvements in conversion rates through the optimized user journey.
Particularly noteworthy is their incredible speed of response and the rapid implementation of our wishes. The team was always there for us, which underlines their flexibility and simplicity. Everything was handled professionally and we are extremely satisfied with the result. In addition, the price-performance ratio is absolutely right. We highly recommend Axisbits!
- Complex technology explained in a way that was hard to understand, especially for non-technical decision-makers.
- Unclear entry points for different target groups, causing scatter loss among event leads.
- Inconsistent structure and visual language, little foundation for systematic optimization.
- Clear information architecture that distinctly and comprehensibly maps technology, benefits and target groups.
- Well-thought-out user journeys with strategically placed CTAs for product orders and contact.
- Unified UI kit and responsive implementation as a scalable foundation for further content and conversion testing.
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