The Freelance Suite Ltd.
Rebranding for Freelancer App
Services:
Branding
,
We need a complete rebrand of our SaaS app to turn it into a trustworthy, memorable solution for freelancers.
Ruth Lundström
Founder & CEO, The Freelance Suite Ltd.
project overview
Transformation of The Freelance Suite brand into mhynt, a trusted pricing and profit maximization app for freelancers in the UK.
We need a complete rebrand of our SaaS app to turn it into a trustworthy, memorable solution for freelancers.
Ruth Lundström
Founder & CEO, The Freelance Suite Ltd.
project overview
Transformation of The Freelance Suite brand into mhynt, a trusted pricing and profit maximization app for freelancers in the UK.
Approach
- In-depth analysis
Implementation of a comprehensive questionnaire to record customer visions, emotional aspects and target group characteristics. Analysis of existing brand positioning and identification of potential for improvement. - Iterative design processes
Development of two distinctive logo variants based on the analysis results. Continuous adjustments to achieve optimal compliance with customer expectations. - Holistic brand development
Development of a coherent brand identity that covers all aspects of the visual and verbal presence. Create guidelines for consistent branding across all channels. - Implementation and rollout
Implementation of the new branding on the website, in the app and on all relevant social media platforms. Training the customer team to correctly apply the new brand identity.
Solution
- logo design
The new logo embodies professionalism and modernity, while being memorable and versatile at the same time. - color palette
A fresh, mint-inspired color palette was developed that radiates trust and innovation. - typography
A clear, modern font supports legibility and reinforces the professional impression. - figurative language
A consistent visual language was established that authentically represents the target group of freelancers.
Result
- Increased brand perception
The new brand identity leads to a significant increase in brand awareness and recognition. - Improved user experience
The coherent design across all touchpoints results in a more intuitive and pleasant user experience. - Positive customer response
Surveys showed a significantly improved perception of the brand as trustworthy and professional.
customer opinion
”
Excellent communication. Work was delivered according to and beyond brief. Very trustworthy, patient and they always bring good additional creative input to the project. Very happy with the collaboration.
”
Ruth Lundström
Founder & CEO, The Freelance Suite Ltd.
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