Kamber Treuhand AG
Branding Upgrade for Trust Company
Services:
Branding
,
We need modern branding that respects our tradition but is also fresh and appealing to a wider, younger audience.
project overview
Modernization of the branding and online presence for Kamber Treuhand from St. Gallen to address existing and new customers.
We need modern branding that respects our tradition but is also fresh and appealing to a wider, younger audience.
project overview
Modernization of the branding and online presence for Kamber Treuhand from St. Gallen to address existing and new customers.
Approach
- Questionnaire survey
Carrying out a detailed questionnaire survey to record emotional aspects, target groups and specific customer requirements. - Develop color palette
Development of a new color palette while maintaining and complementing the existing green. - Create logo variants
Creating two logo variants: a cutting-edge version and a more traditional version. - Work out a branding kit
Development of a comprehensive branding kit for consistent brand representation.
Solution
- Updated logo
An updated logo that retains the distinctive “T” and integrates the company name “Kamber Treuhand”. - Expanded color palette
An expanded color palette that combines familiar green with fresh, modern tones. - Comprehensive branding kit
A comprehensive branding kit with detailed color palettes, clear typography guidelines, and versatile logo usage options for various media and formats.
Result
- Revitalized brand identity
A revitalized brand identity that seamlessly combines tradition and modernity. - Increased visual consistency
Increased visual consistency across all communication channels. - Appealing branding
Branding that both appeals to existing customers and attracts new, younger target groups. - Successful implementation
Successful implementation of the new branding on the website as well as at trade fairs and events.
customer opinion
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Mathias Specker
Customer Service, Kamber Treuhand AG
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