Branding for Early Stage SaaS Startup

Services:

Founder, inStore Hub GmbH

project overview

Development of an appealing brand for InStore, a Zurich-based startup that combines physical and digital shopping and convinces investors.

In-depth analysis
Development of two individual branding concepts based on customer preferences
Innovative logo design
Visual presentation of the fusion of physical and digital shopping experiences
Strategic color selection
Using blue as the main color to convey trustworthiness and ensure broad applicability
Harmonious typography and iconography
Careful selection of fonts and icons that support the overall look of the branding

logo
A clever design that merges a shopping bag with a navigation icon symbolizes the bridge between traditional and digital shopping.
color palette
A confidence-inspiring blue as the main color, complemented by carefully selected accent colors for versatility and visual harmony.
typography
Modern, easy-to-read fonts that work optimally in both digital and print media.
iconography
A set of easy-to-use icons that make the digital shopping experience intuitive and appealing.

Increased investor attractiveness
Professional branding positions InStore as a reputable and future-oriented company.
Increased brand flexibility
The adaptable design supports company growth and future directions.
Long-term cost efficiency
High recognition leads to more efficient marketing and communication measures.
Improved customer experience
Consistent branding creates trust and loyalty among end users.

Founder, inStore Hub GmbH

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