in2humans AG
Branding for revolutionary AI SaaS startup
Services:
Branding
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We need a rebrand that reflects our core values and positions us as a trustworthy partner for companies and investors.
Maximilian Kaiser
Co-Founder, in2humans AG
project overview
Branding for in2humans, a revolutionary AI-SaaS startup in the blue ocean market that focuses on human-centered interaction.
We need a rebrand that reflects our core values and positions us as a trustworthy partner for companies and investors.
Maximilian Kaiser
Co-Founder, in2humans AG
project overview
Branding for in2humans, a revolutionary AI-SaaS startup in the blue ocean market that focuses on human-centered interaction.
Approach
- market analysis
Carrying out a thorough study of the market and customer needs. - brand strategy
Development of a new strategy that focuses on the core values of in2humans. - visual design
Redesigning the logo and creating a suitable color palette for a modern look. - implementation
Implementation of the new design on all relevant platforms and marketing materials.
Solution
- brand name
Retaining the name with a modernized spelling “in2humans” instead of “in2humans.” - logo
Development of a symbolic design that represents the depth of human intelligence. - color palette
Choose a color combination that radiates professionalism, innovation and clarity. - visual identity
Uniform application of the new design on website, app and marketing materials.
Result
- Improved brand perception
The rebrand led to a significant improvement in the external perception of in2humans. - Increased attractiveness
The new brand identity appeals more strongly to large companies and potential investors. - Stronger positioning
IN2humans can better position itself as a trustworthy and innovative partner. - Improved visual presence
The new visual identity radiated greater professionalism and quality.
customer opinion
”
Axisbits has programmed our web application and website in a professional, user-friendly and high-quality way. We are very satisfied with the services we use from Axisbits as they always exceed our expectations! For me, Denis, Nicolas and their team stand for digital excellence in the area of software development.
”
Maximilian Kaiser
Co-Founder, in2humans AG
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