E-Commerce for Machine Parts Manufacturers
Project overview
Modern website with integrated web shop and product configurator for Cyltronic, machine parts manufacturer start-up in Switzerland.
Cyltronic is growing strongly in the market for compact actuator solutions. Mechanical engineers expect a precise presentation of technical options and a fast way to find suitable products. The old website could only display the variety of products to a limited extent, which was slowing down sales, marketing and lead generation.
The key challenges:
- present technically complex products in an understandable way
- build a web shop that covers standard items and configured inquiries
- create a system that marketing and sales can maintain themselves
At the same time, the site needed to look modern, load fast and make the technical competence of the company visible.
- website development
We have created a modern and functional website for the company and integrated a comprehensive web shop with numerous product categories. - Product configurator
A complex filter system was developed that enables customers to configure products according to their specific needs and make inquiries for tailor-made solutions. - Technical implementation
The combination of Shopify for e-commerce functionalities and Webflow for UI design and low-code web development ensured that the website was easy to use and manage. - brand integration
The customer's brand identity was documented and seamlessly integrated into the website, ensuring a clear and concise structure despite the complexity of the project.
- Functional e-commerce platform
A fully functional e-commerce platform and a modern website were successfully created, which showcases the company's wide range of products. - Effective product configurator
The product configurator enables customers to assemble products according to their needs and make inquiries for tailor-made solutions. - Easy to manage and customize
The technical implementation with Shopify and Webflow ensures that the website is flexible and easy to manage, allowing customers to easily customize content and products. - Strong brand integration
The website reflects the company's brand identity and offers clear and concise navigation that is retained despite the complexity of the website.
A very personal and agile, good agency!
- Complex products could only be presented online to a limited extent.
- Website maintenance was time-consuming and frequently blocking.
- Configurations and inquiries ran through manual processes.
- Structured presentation with precise filters and clear navigation.
- Website and shop are easy to update and remain performant.
- Product configurator reduces follow-up questions and improves the quality of inquiries.
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