E-Commerce for Black Friday Sales

Services:

Managing Partner, Black Friday GmbH

project overview

Optimization of Black Friday GmbH's e-commerce platform for millions of visitors and 500+ retailers during the Black Friday event.

Challenge analysis
‍Identify bottlenecks, analyze expected traffic, and set performance goals.
solution design
‍Development of a scalable architecture with an optimized landing page and responsive design.
Implementation & testing
‍Integration of product import, payment systems and advanced search functionality, followed by extensive load testing.

Adaptable design
‍Responsive interface with optimized load times for all devices.
Powerful search
‍Efficient search function with intelligent filter options.
Advertising and discount system
‍Innovative advertising banners and dynamic discount system.
High-load preparation
‍Implement caching and load balancing for stable performance during peak loads.

Retailer attraction
‍More than 500 top European e-commerce retailers took part in the event, which underlines the attractiveness and reliability of the platform.
Increase in visitors
‍The platform had millions of visitors during the 24-hour sales period, with no loss of performance.
The Triumph of Conversion
‍Exceptionally high conversion rates were achieved, with average shopping carts worth 350€.
Sales increase
‍Sales rose by an impressive 300% compared to the previous year, which underlines the success of the implemented solutions.

Managing Partner, Black Friday GmbH

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