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Here we share what works — in platforms, processes, and products. For anyone who not only wants to use technology, but also wants to understand it.
Pipedrive and HubSpot are among the most popular CRM systems for SMEs, growing and large companies. Both are suitable for maintaining customer relationships and managing sales processes. However, they differ in price, range of functions and implementation costs. Pipedrive impresses with its simple, visually powerful sales pipeline, HubSpot as a comprehensive platform for marketing, sales and service, but with higher complexity and costs.
HubSpot describes itself as a customer platform. This means software that brings together all of your company's important customer data in one place and makes it available to all departments. The core is Smart CRM: a shared database that stores contacts, companies, sales opportunities and interactions.
Workflows in HubSpot sind das wichtigste Tool, um wiederkehrende Aufgaben zu automatisieren und Prozesse effizient abzubilden. Gleichzeitig sorgen unklare Strukturen, fehlende Standards und falsch gesetzte Bedingungen schnell für Chaos.
Eine Landingpage in HubSpot ist eine eigenständige Seite, die für ein klar definiertes Conversion-Ziel erstellt wird, zum Beispiel die Anmeldung zu einem Webinar, der Download eines Whitepapers oder die Generierung neuer Leads. In HubSpot erstellst du solche Seiten im Content Hub über den Drag-and-Drop-Edito
Do you put a lot of effort into shoveling visitors to your website, even running ads, but users don't want to buy or get in touch? The conversion rate mercilessly expresses this relationship in figures. In this article, you'll find out what the conversion rate really is and how to use it sensibly.
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Do you already have a lot of traffic on your site, but the conversions are lagging too far behind? Then the idea of conversion rate optimization is just the right thing for you. Here you can find out what it includes, what the strongest measures are and how to avoid typical mistakes.
The conversion rate shows you how many of your visitors actually become customers, contacts, or leads. In this article, you will learn how to correctly calculate the conversion rate, which industry values are indicative and where common sources of error lie.
Many projects start with a clear idea: a digital marketplace, a SaaS offering, software for internal processes. But at the latest during implementation, it becomes clear that no construction kit, no WordPress site with a login, is enough here. A web platform is a technical system with its own logic, deep interfaces and genuine security requirements. In this article, you'll learn what a web platform is and what it needs beyond the front and back end to meet your requirements.