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1.12.2021

7

min read

We cannot imagine modern business relationships without ecommerce. Over the last two years, the worldwide lockdowns forced even the most conservative companies to join the online market. Nowadays all brands have become more available to buyers, regardless of their location and budgets. Therefore, business owners are faced with the task of creating more attractive brand advertising, retaining regular customers, and looking for new potential clients. 

In conditions of tough competition, this gets harder and harder to achieve every year. Studying new ecommerce trends allows companies to stay relevant to their buyers and increase lead generation. 

Ecommerce Web Design Trends

One of the important factors behind a brand’s attractiveness is a professionally created website that is regularly updated and supported. Ecommerce web design trends change every year. So every company needs a professional team of web designers to stay on top. 

Modern web design trends are all about pastel shades and neutral background colors, creative animations, and multidirectional layouts. Site navigation and fun filter functions are of great importance. 

Popularizing the brand, attracting new customers, and increasing sales is impossible without ecommerce website development.

Ecommerce Payment Trends

Because of the pandemic, we can now order products in any location of the world and have various ways to get them. Credit and debit cards, mobile payments, Google Pay, Apple Pay, one-click payments, or tokenization are important ecommerce payment trends.

Now we can buy pretty much everything online. We can access any entertainment, buy lottery tickets, visit virtual gaming rooms and online events. Ecommerce platforms are actively used for education, online consultations with doctors, therapists, cosmetologists, make-up artists, and other professionals. We can connect to specialists from different countries and choose any way of online payment suitable for us. 

A lot of convenient mobile apps are developed to make ecommerce more available and easier to navigate. Now every popular ecommerce platform offers its users apps for iOS and Android. Smartphones have replaced computers and laptops as the most popular devices used for online shopping.

B2B Ecommerce Trends

Our analysis of B2B ecommerce trends has shown that customers’ preferences have changed in recent years. Business owners have to change their commercial strategies and ways of interacting with customers. There are some reasons to develop new approaches to brand promotion to make it competitive. 

  1. Some products are less popular than they were a few years ago. 
  2. Customers prefer products that can be delivered to them. 
  3. The customers’ budgets changed. Thus, a number of their former regular purchases are no longer relevant.
  4. Buyers prefer shopping through special apps. They consider these apps to be the safest choice.
  5. Business owners have to keep abreast of new trends and meet consumer expectations.

B2B companies prefer to interact with service providers online. A lot of users make their purchases on popular online platforms like AliExpress and eBay. Therefore, it makes sense to promote your products on these platforms. 

One of the most important components of success for a B2B company is the analysis of the competitive environment and customers’ needs. Consumers want a variety of delivery channels, an original design of the website, the opportunity to become a VIP-client, personalized offers and discounts. 

Some famous brands now have their own marketplaces for working with B2B customers. It makes the collaboration between business owners and popular brands easier. 

The trend of discounts, sales, and special offers is no longer only for B2C: it is used by B2B companies too. Flexible pricing helps to make B2B companies more profitable and capable of meeting the needs of the modern market.

Future of B2B Ecommerce

The future of B2B ecommerce depends on many factors that should be taken into account in the formation of new business strategies. First of all, brands have to develop IT systems to become more accessible to users, subscribers, potential clients, and partners. 

Transparency is the new trend of B2B collaboration. New apps of modern ecommerce platforms have the function of electronic documentation. It helps the business become more eco-friendly by replacing paper document flow and at the same time has the same legal force.

One of the main trends in the future of B2B ecommerce is using social networks for promoting the brand and attracting new partners. Many B2B companies use corporate accounts on social media to increase sales. 

Targeted advertising is a necessary tool for business development. It allows creating personalized brand messages to consumers. Potential clients perceive this type of advertising as an attempt by the brand to explore their needs and satisfy them. 

Nowadays, if your business is not available online, it can disappear entirely. The main task of business owners is to adapt as much as possible to the conditions of ecommerce. Latest trends of online business have shown that brands with a variety of delivery channels, modern attractive websites, access to different internet payment systems, and their own apps have more chances to succeed. 

If you would like to get the consultation with our technical expert, please send us a request!

4 Must-Know Ecommerce Trends to Boost Your Business in 2021-2022

The main web design trends for ecommerce. Future 2b2 ecommerce trends that have to be taken into account.

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17.11.2021

7

min read

Although Flutter is a comparatively young solution, it penetrates the business world at a quick pace. Google Ads, Alibaba, Birch Finance, and other remarkable Flutter-built players are already enjoying its favors in their operations. However, the opportunities of Flutter mobile app development for small businesses are also vast. A professional Flutter app development company can leverage this promising technology to enhance the growth of small brands and start-ups.

The article focuses on Flutter’s features that are particularly appealing for smaller businesses.

What is Flutter

Flutter is a framework for developing mobile, web, and desktop applications adjusted to several operating systems simultaneously. A user interface software development kit (SDK), it is an open-source cross-platform project aimed to help create a user interface for applications powered by Android, iOS, Windows, or web browsers.

Flutter was launched in 2017, and in 2021, Google issued Flutter 2.0, which supports desktop application development, extending the opportunities for Flutter mobile app development companies.

Flutter, as an SDK, comprises four components:

  • Darts platform. The programming language used to develop an app with Flutter SDK.
  • Flutter engine. Provides the opportunity to implement libraries and delivers high-end rendering support.
  • Foundation library. Availability of diverse APIs to enhance communication with the engine.
  • Design-specific widgets. Widgets offered by the solution suit various platforms, making it a cross-platform SDK. 

The technology perfectly suits small businesses and startups since it is packed with features such as easy usability, fast to code, and compatibility with various platforms. Essentially, it is designed to skyrocket smaller businesses.

Benefits of Flutter App Development for Small Businesses

With 39% of developers already using Flutter, it becomes the promising solution that expedites the app creation process, thus saving you time and money.

How will it help your small business grow? Let’s discuss the major points.

  • It works for your development purposes for free;
  • It is easy to work with;
  • It contains a range of speedy and adjustable widgets;
  • Unlike other apps, it works with any platform;
  • It has an extremely short development time;
  • A hybrid platform, it provides a broader reach than other apps;
  • It is incredibly efficient and reliable.

Convincing enough? Now, let’s have a closer look at why Flutter application development services are a worthy investment.

1. Compared to other platforms, Flutter offers remarkable cost efficiency. 

By using this technology, small businesses can create fast apps with excellent features and designs with limited requirements and at a lower budget.

2. Flutter enhances the development procedure.

Time, money, and effort matter a lot for small businesses. Unlike the other apps, Flutter speeds up the app development process and creates a mobile app that operates faster on various platforms.

3. Flutter saves money.

Flutter offers a code reusability feature, which saves both time and money. You can use a single code to create an app that operates perfectly on multiple platforms. What is more, it reduces the application maintenance expenses too.

4. Flutter delivers a superior user experience.

A Flutter-based user interface (UI) is easy to install practically on any platform. This simplicity becomes attainable thanks to Flutter’s rendering engine that allows switching on to the other platform without changing the UI.

5. Flutter offers a hot-reloading function for improved productivity.

The function is aimed to enhance coordination between designers and developers. Thanks to Hot reloading, all changes in the UI are immediately seen by both designers and developers which saves a great deal of the developer’s time and effort.

6. Flutter apps are exceptionally responsive. 

Flutter-built applications can operate on any platform without any changes to Dart code. Businesses choose Flutter for its high responsiveness from mobile to web, as well as desktop.

7. Flutter guarantees easy access to third-party plugins.

Thanks to the free plugins and widgets provided by Flutter, the whole app development process becomes smoother. Besides, the UI toolkit makes the process simple and intuitive.

8. Flutter provides a vast variety of widgets.

The solution holds an extensive range of widgets to ensure developers can build complex interfaces without any issues, such as different screen size adaptability.

How Much does Flutter Cost?

The application development cost is basically determined by the number of hours required to complete each process. This means that a longer project would consume more time and resources, extending the budget and putting the business in despair. This is where Flutter becomes a savior, taking only half the time to finish an application. A portable UI toolkit, it provides all the features to build excellent native apps in a shorter time.

The reduced development time pleasantly results in reduced expenses. Normally, building a small app would cost from USD 10,000 to USD 20,000. However, creating an app in Flutter would take about half the price. Offering numerous free features and a prompt development cycle, Flutter further enhances the time-to-market and provides you impressive results for a lower cost. 

Wrapping Up

Flutter is an efficient cross-platform development framework that eliminates the basic drawbacks of other cross-platform applications. The solution helps to create impeccable UI. The main benefits of Flutter app development for small businesses are based on the capability to quickly deliver customized apps with smooth operation and at a highly reasonable cost.

Businesses can contact a reputable Flutter mobile app development company that would help them implement prompt and high-performing apps with rich UI. Let Axisbits handle your Flutter app development challenges. We implement advanced web development approaches to provide winning solutions.

How can a Flutter app development company boost small business?

Investing in the services of a Flutter app development company is a smart decision today. Flutter brings benefits uncovered by the others. Learn how the technology can drive your small business.

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10.11.2021

7

min read

The Internet of Things that is all the rage in the digitally-driven world of the early third millennium has come as an embodiment of our eternal dream to make machines serve people without human direction or even intervention. Today, the IoT complexes aren’t only viewed as a network of gizmos that share data among themselves to coordinate their operations. This conventional definition has been recently broadened to include a plethora of systems of record (such as IoT data warehouses) that collect and hoard relevant information to be further used for various purposes.

Another tectonic shift has occurred in our approach to the application domains of the IoT. The orthodox vision of a smart house where pre-programmed devices cook, clean, wash, and shop to cater to the needs and whims of its owner has given way to a more comprehensive picture that includes smart factories and cities being powered and run by state-of-the-art industrial software.

IoT Business Solutions

Nowadays, IoT solutions are employed in a whole gamut of domains.

In agriculture, IoT sensors, cameras, and actuators united by special software help to monitor and report the ripeness of crops, track the level of moisture and temperature of the soil, and control various harvesting equipment, paving the way to the mass advent of robofarming. 

In retail, IoT business solution applications have a tremendous potential – from introducing automatic fund debiting when a buyer leaves a shop and providing discount personalization to installing smart shelves that can signal the personnel that the merchandise stock has been depleted.

The financial and banking realm is abuzz with the Bank of Things (BoT) – an IoT spinoff that is called to revolutionize the industry exclusively susceptible to the introduction of fintech solutions. The high demand for the latter is explained by both the prodigious number of workflow processes to be automated and the utmost need for top-level data protection measures provided by contemporary IoT security solutions. 

However variegated the application of IoT solutions might be, all the business processes they enable and streamline can’t do without a heavy reliance upon data storage facilities. These come in different guises the most widespread types of which being the database and the data warehouse.

Data Warehouse vs Database: The Difference Made Clear

In the digitalization age, enterprises make extensive use of structured collections of information related to their business processes and customers aka databases. Its chief purpose is recording real-time detailed data for a limited number of further applications. The nature of such CRUD (creating, reading, updating, deleting) operations has earned this information storage type the moniker of online transaction processing (OLTP) database – a garden variety necessary for the successful functioning of any organization.

Only a decade ago, most OLTP databases were kept on the on-premise hardware whereas the latest headways in the IT-sphere enable setting up virtual depositories which spells hydrating the cloud. Such migration inaugurates not only new venues for data storage but greater opportunities for data processing as well. It can be done within an IoT data warehouse. 

Being honed for implementing analytical operations, data warehouses are termed online analytical processing (OLAP) databases. Their three-tier architecture allows multi-dimensional data representation somewhat similar to several Excel tables combined. This structural organization greatly facilitates any analytical endeavor, enabling users to shuttle between dimensions and examine information in all aspects from all possible vantage points. 

Adoption of this model promises a number of boons to business owners.

What Is the Ultimate Outcome of a Data Warehouse?

Among the weightiest benefits of the data warehouse are:

1. Universality

Whatever the nature of your business and the symptomatic workflow are, the analytical capabilities of the data warehouse can be leveraged in all departments and use cases – from sales and marketing to risk management.

2. Time-saving

Instead of analyzing the performance of each sector piecemeal, the IoT data warehouse allows implementing across-the-board analytical mechanisms, which spells standardization and tremendous reduction of total turnaround time spent for it. 

3. Bolstered Business Intelligence

Since all coal-and-ice dossiers are kept in one virtual place, developing insights into clients’ activities and internal operations is drastically enhanced.

4. Easier Forecasting

Exposing critical trends in all analyzed processes of your iot business solutions serves as a solid ground for shaping forecasts as to the customer behavior and oncoming market developments in the niche. With such forecasts handy, mapping out your business strategies becomes a cakewalk. 

5. Well-Judged Decision-Making

Observing persistent patterns behind individual data items is only the first phase. At stage two, this rich collection of historical data from all available sources must be leveraged to produce competent decisions that will augment the efficiency of the organization.

6. Increasing Revenues

Whatever measures a firm implements, their ultimate goal is to step up ROI. Due to its impressive analytical powers, the data warehouse is a second-to-none revenue booster able to bring a fresh stream of profits into your company’s coffers.

Conclusion

An intense introduction of the IoT practices (such as a data warehouse) is what will shape the face of many industries for years to come, giving a competitive edge to organizations that managed to hop on the bandwagon. Axisbits offers high-end Internet of Things development services that will help you to keep abreast of modern technological advancements without making a hole in your pocket.

Looking for an IoT Data Warehouse? Here Is the Solution

IoT data warehouse is a highly efficient mechanism of storing business data enabling enhanced analytical operations that can bolster your company’s productivity.

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3.11.2021

7

min read

In the modern world, gadgets and the digital world are gaining more importance every year. The healthcare industry, too, has introduced the Internet of Things (IoT) into its processes. IoT in healthcare simplifies many different processes. It makes treatment more convenient for patients and doctors, and also makes hospitals more effective. 

To understand global trends, you can look at the growth of budgets in the global market for IoT in healthcare. According to these statistics, it is obvious that this area will evolve tremendously in the coming years, which means that its value and prospects are real.

The possibilities offered by IoT are expanding every year and their influence will undoubtedly grow stronger in all areas. This is not strange, because they make our life more accurate, automated, and fast, and when we talk about health, these criteria are critical.

There are a lot of benefits of IoT in healthcare, some of them especially important:

  • Accelerating the process of doctors' response to changes in the patient's condition;
  • Facilitating the process of providing advice and assistance to patients;
  • Lesser inflow of people who do not need emergency care in hospitals and clinics;
  • The ability to continuously monitor patients whose health requires it;

Next, let's talk about these aspects in more detail.

Main Benefits of IoT in Healthcare for Patients and Doctors

Previously, our contact with doctors was limited to going to the clinic for a consultation or treatment. Now it is not at all necessary to run to the doctor with every question, because many processes are automated with the help of IoT. Smart devices also help the doctor to prescribe medications and procedures much more accurately. 

There are three main reasons to integrate IoT in medicine.

Personalized approach

If each patient is assigned methods and devices to track their condition, this will help to quickly analyze each specific case. Often, doctors use unified algorithms to prescribe treatment, but new methods of monitoring patients’ health help determine the treatment for each patient individually. 

For self-monitoring, people already use personal devices such as glucose, heart rate, or blood oxygen monitors. Another example is the apps used to monitor mental health.  

Automated decision-making process

Some processes can be fully automated – like monitoring insulin supply or warning about the level of certain indicators (blood pressure, cholesterol, sugar). Many processes that are critical for the patient can be monitored using devices. When the patient needs help, the devices will produce a signal. In many cases, all that is needed is to monitor the indicators of certain values and react to their changes in time. With the help of automated methods, it is faster and more effective than doing tests every time and waiting for a doctor's verdict. 

Great opportunities for analysis

Digital storage of all indicators, their changes, and values can help doctors meet new patients and draw conclusions about their health. This is a significant advantage both for critically ill patients and for people who are undergoing treatment at home or only require a consultation. Instead of just a person in line for an appointment with a doctor, each patient becomes an individual case that is easy to analyze.

This, of course, also implies a level of healthcare IoT security. It is important to have servers or platforms for secure storage of data, support for devices used by patients, and an established process of teaching doctors and patients how to use devices and their data.

Healthcare IoT applications

Mobile apps have been around in the healthcare industry for a long time. After all, many people are already using applications to track their condition, sleep, physical activity, menstruation cycles, and medications. Mobile apps have changed the way we see the treatment processes.

Nowadays, methods of remote monitoring of patients are very popular. This allows healthcare specialists to follow up on people who need constant treatment updates, advice, or psychological support. The introduction of IoT is a necessary step for the possibility of remote monitoring of patients. Every clinic or organization that wants to use IoT needs to decide if they want to buy the IoT applications or have custom apps developed for them. A specialized IoT development company can create software for very specific needs.

Conclusion

The use of IoT in healthcare is a mandatory step on the way to effectively treating people and using a minimum of resources to achieve maximum results. Implementation of IoT technologies may take some time, but it will certainly be successful. Automated patient tracking, fast and accurate care, and risk reduction are just some of the benefits of IoT in healthcare. We can help you take advantage of this, based on our extensive experience of specialists in this field.

IoT in Healthcare as a New Step in Medicine

Read about IoT in healthcare and how gadgets and apps influence methods of health monitoring and facilitate the treatment process for doctors and patients

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27.10.2021

7

min read

Flutter is an open-source software development kit (SDK), comprising the tools required to build cross-platform mobile apps. The SDK packs ready-for-use widgets, command prompt tools, APIs for testing and integration, etc.  Furthermore, Flutter allows creating iOS and Android apps with outstanding performance. The SDK managed to defeat the main issues of other cross-platform technologies: poor design, performance, and security problems. Flutter apps are virtually indistinguishable from native ones.

This article regards 10 Flutter tips, tricks, and techniques that should help enhance your working process. 

Advantages of Flutter App Development

Let's focus on Flutter's core features that identify not only its popularity but also the need for the design of a cross-platform app. 

Reduced time-to-market

Flutter lets developers exploit a common fragment of code for various platforms. This has a positive influence on development time. Thus, the exploitation of Flutter application development services allows introducing your app to market twice as fast. 

App development cost

A cross-platform solution enables you to develop a common code base for a couple of platforms with a further translation of the code to the operating system, while with personal development, you have to pay for two separate applications. This saves 30% to 50% on iOS and Android app development. From this point of view, Flutter is a perfect solution for developing a minimum viable product (MVP).

Top 10 Flutter Tips, Tricks, and Techniques

If it is necessary to design a mobile application with the help of Flutter, follow these here 10 Flutter tips, tricks, and techniques. 

Create intro display in 15 Minutes

Introduction Screen will assist in creating an intro screen in 10 minutes. This widget is totally configurable and has an excellent design. If you would like to add something else, you can hire a Flutter developer that undertakes screen design and development. 

Personalized UI

The Flutter framework offers ample opportunities for setting the UI with minimal time. A set of tools enables you to make the process of development as flexible as possible. Therefore, enforced the uniqueness of the design and the high productivity of the formed app.

Use the advantages of dependencies with get.it

The get.it is a Service Locator for Flutter and Dart projects with certain additional advantages. You can use this as a substitute for InheritedWidget to access objects from the UI. Thus, as your application grows, it’ll be necessary to locate the app’s logic in classes that are segregated from your widgets.

Code Format Utilizing dartfmt

Remember to append trailing commas (,) every time because this will assist in formatting code by means of dartfmt.

Use the cascade operator

The double dot operator is referred to as the cascade operator. Cascade operators make the consistency of operations on the same object. This operator is utilized to achieve code clarity and conciseness.

Extension to reduce duplicates

When coding, try to avoid writing the same pieces of code over and over. Suppose you need to transform HTML tags to be shown on the UI. But Flutter continues to not support HTML tags fully, and you need to build one and the same code in a few places. Thus, you can build an extension method that is possible to utilize everywhere required.

Create incredible icons through Font Awesome

Want to create incredible icons in your application? You don’t need to be an occupational designer for that. Simply utilize the Font Awesome for Flutter and you will build awesome icons for your application. If you have any special requirements, you can always contact a specialized Flutter app development company. 

Productivity overlap for good debugging

Productivity overlap points out the time necessary for a frame to build. It indicates the GPU time above and the UI time below. In case you'll find a red line in the UI graph, the Dart code is too costly. If you see a red vertical line in the GPU, the frame is too costly to render.

Never profile in the debug mode

If your profile is in debug mode, you will not receive precise performance rates. Debug mode works far slower than production mode by default. Profile mode is turned off on the simulator since the simulator does not display how the application, as a matter of fact, works on a real device. 

Conclusion

Flutter has totally changed the rules of the game of cross-platform app development all over the world. It certainly deserves the rank of the best among mobile app development tools. If you want to develop a high-performance, flexible mobile, desktop, or web application for your business, you should certainly go for a Flutter app development company. Only in this way can you save precious development time and gain rapidly running and scalable applications.

Top 10 Flutter Tips, Tricks, and Techniques

Find out about the major advantages of flutter app development and 10 flutter tips, tricks, and techniques from specialists.

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13.10.2021

7

min read

Felt market shocks, such as the pandemic, help standardize trends that were previously visible only to specialists - and this is especially relevant for enterprise software development. The global enterprise software market growth has slowed in 2020 due to the negative economic impact of the pandemic, but everything is expected to return to the same rates of annual growth (13.2% growth projected) in the entire IT industry in 2021.

There is but one downside, which, however, comes out as positive for enterprise software development: there is a need to improve corporate software for full-fledged work from home. The fastest-growing segment in the IT industry - remote performance and interaction, is likely to grow even faster.

What Pushes Enterprise Software Engineering in 2021?

The most important principles for enterprises installing required solutions that set the current and most likely future trends in enterprise software development include:

  • security
  • accessibility
  • ease of installation

Artificial Intelligence

AI has been setting trends for a long time not only in corporate software. With its ability to process natural language, deep learning and machine learning capacities, the technology streamlines management, automates data manipulation, and scales enterprise software usage easily.

And this is just the tip of the iceberg, AI can ensure the security of the enterprise through thorough detection of data leaks, suspicious IP addresses, and so on.

Low-code technologies

Low-code solutions gaining popularity is a consequence of the need to simplify the installation and use of products. The whole point is that you don't need to be a developer to create a cross-platform application or an entire system using a graphical user interface. The trend of using low-code technologies will become increasingly noticeable: in 2019, the volume of the world market for low-code technologies was estimated at 11.45 billion dollars, which is expected to will grow by 22.7% by 2027.

Big Data

Keep in mind the need to store huge amounts of data somewhere. The Data-as-a-Service (DaaS) model of employing Big Data is gaining popularity. Using this model, you can process, analyze, and collect data on rented storage, without having to spend money on a local server and staff.

Blockchain

Blockchain enables decentralized communication based on a P2P network. This approach provides transparency, increased security, making the blockchain convenient for use in corporate software.

Cloud services

“Software as a Service” (SaaS) cloud solutions are popular among enterprise software development services mostly due to security and cost-efficiency (as opposed to physical data storage). With the advent of the fifth generation of mobile communications, this trend will only expand.

5G

Compared to the fourth generation of mobile communications, 5G can guarantee higher bandwidth, which means less latency, less battery drain, device-to-device mode capacities, and more. This is a great environment for enterprise software development best practices.

Best Practices for Enterprise Software Development in 2021

Let’s continue briefly analyzing the major software development trends in 2021 based on the specific practices used by leading companies.

Progressive Web Apps

A Progressive Web App (PWA) is, basically, a website that acts and works like a full-blown mobile or PC application. This technology powers such well-known products as Telegram, Twitter, and AliExpress. PWA development is carried out by such enterprise software development companies as Attract Group and BLAK IT Solutions. Why is PWA the future? They are cheaper, faster, take up little space, and don’t require a permanent network connection.

IoT

The Internet of Things has been involved in enterprise software development since long ago. It is this technology that ensures the extensive operation of corporate software, helping to automate and optimize workflows through interconnection and centralization.

VR/AR

Like other industries, enterprise software development is influenced by VR/AR technologies because virtual reality is not only about games, but also about marketing, sales, education, and planning in various fields. VR/AR-powered custom enterprise software development is handled, for example, by Amadea.

More security

The more the global IT expands, the more acute the security problem becomes, and it concerns corporate organizations like no one else. Moreover, the servers of an enterprise software development company themselves need protection from hackers, as we recently learned from the example of Kaseya. Approximately 2 thousand organizations that used its services were put under attack. Security is probably the most predictable trend of 2021 and the first one you should heed for your own business and financial safety.

Conclusion

All the described trends are developing rapidly, some periodically replace the other, but you should have a clear goal of employing certain software development trends and watch what exactly you need.

You have nowhere to rush because installing enterprise software development is always a long process: develop a plan, calculate a budget, select a code and platform - only in such a way can you implement smart and cost-effective enterprise software. Axisbits is your enterprise software development company of choice when it comes to achieving top-of-the-line results so contact us.

What to Expect from Enterprise Software Development in 2021?

Enterprise software development has already tackled many challenges and become one of the fastest-growing IT industries. What challenges does 2021 pose for it?

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6.10.2021

7

min read

An information resource is becoming one of the key assets. So why not profit from it? Many companies are transforming their business models through innovation and data monetization. It becomes a central component of success for them, an opportunity to increase operational efficiency, create value and generate additional income.  

According to MarketsandMarkets, the size of the global data monetization market will grow to $6.1 billion by 2025 at a CAGR of 21.7%. Axisbits will tell you all about how businesses can adapt to the ever-changing market demands and provide customers and internal users with innovative services and solutions.

What Is Data Monetization?

Data monetization is a set of processes for extracting economic benefits from an information resource. Direct monetization involves the sale of access to data to other third parties in the raw state or in the form of analysis and insights. Typical examples are contact databases with potential business prospects or findings that affect the business.

Much more interesting is indirect monetization, also known as data-driven optimization. This includes analyzing data to identify ideas that improve business performance. Data can determine how to attract customers, understand their behavior so that you can drive sales, save money, avoid risks, and optimize operations.

In addition, there are data-driven business models to unlock new opportunities. Customers benefit from direct access to analytics by offering it as added value or a new level of service.

Why Monetize Data?

Without having a proper data monetization strategy, companies run the risk of missing out on important ideas that can improve their business and enhance their competitive advantage. They allow you to:

  1. Get new sources of profit. Even if you don't plan on selling your data, monetization can generate new revenue streams. For example, identifying new customer trends can accelerate the creation of a completely new product that meets the identified requirements.
  2. Streamline Operations: In-depth analysis of production data can help streamline production, as well as reduce waste and unnecessary costs.
  3. Build strategic partnerships: The results of data analysis can be offered to interested third parties, such as banks and credit institutions, in order to receive favorable terms in return.

Using data monetization tools in any industry helps:

  1. Improve the quality of service and customer loyalty;
  2. Improve targeted marketing and offering;
  3. Increase the value of products and services;
  4. Identify new points of growth.

Ultimately, such effort translates into real money as you get competitive products that sell really well. Your customers appreciate and willingly buy them, and you can know in which direction to move further in order to stay ahead of the competition.

Use Cases For Data Monetization

Efficient, fast-growing companies have long used fueling growth through data monetization as an important part of their strategies. Here are some examples. 

  • DTN. The agricultural company specializes in real-time data analysis and delivery. A cloud-based tool is used to process data on the weather in the fields, prices of goods, etc.
  • Vodafone. The global mobile data provider that operates with anonymous and aggregated mobile data to provide insight into customer service usage patterns. The information can be useful for planning in the tourism or real estate sector.
  • NOS SPGS, Portugal's largest communications and entertainment group, uses anonymous telephone data as soon as a tourist enters the country.
  • Uber. With the user's permission, the taxi service may sell location data to food and retail businesses. Other companies may use this data for personalized discounts and promotions.
  • Michelin. In addition to tire production, the company publishes tourist maps and travel guides. To expand B2B offerings and generate new revenue streams, both raw tire data (temperature, pressure, GPS, mileage) and analytic data on customer driving behavior are sold.
  • Dunnhumby. The lion's share of this analytics company’s revenue (over 140 million per year) comes from selling customer data to help brands and retailers improve customer service. Among the largest consumers are Nestle, Unilever, Metro, Danone.
  • Monsanto. Climate Corporation's data analysis platform helps farmers improve their productivity. In 2020, the division reached $100 million in revenues. The company is now using FieldView to turn farm data into additional revenue.

The growing understanding of the potential benefits, as well as the widespread use of data monetization, open up opportunities for growth in a wide variety of industries, including the real economy.

Conclusion

So many people and companies are literally living on gold mines, but they often simply do not see the prospects for large amounts of unused data and ignore the excellent chances for development. Data helps provide new ideas, so it can be a driver of increased profits and new value creation.

Security and privacy concerns are likely to hinder market growth, but you don't have to miss the opportunity! Moreover, you can always use the services of professionals. Axisbits is expert and experienced in this issue. Contact us and we’ll advise you on how to monetize your data and increase profits!

Data Monetization: How To Monetize Your Data

Every developing business faces the need for data monetization sooner or later. In this article you will learn how to turn data into profitable assets and use proven solutions!

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29.9.2021

7

min read

Constant improvement of the level of health care is a top priority for developing countries. Due to the new information technologies being introduced, medical services can now be provided to the population at a fundamentally new level.

Phone and web applications for medical institutions allow us to solve the issue of medical care accessibility and quickly deal with this issue, prescribing proper and timely treatment. Moreover, the complex preventive measures provided with the help of healthcare software development help to reduce the risks of certain diseases originating and flaring up.

Healthcare Software Solutions  

Healthcare  software is used in numerous branches of modern medicine:

  • Disease diagnostics;
  • Treatment;
  • Storing and managing data about the medical institution in general and about each patient in particular;
  • Monitoring doctors and medical personnel’s medical practice;
  • Controlling the quality of medical services and medications;
  • Research work.

Various types of healthcare software solutions are used for different purposes.

For Medical Equipment

This software is used:

  • As a standalone medical device (SaMD);
  • As a part of a medical device;
  • During the production or maintenance of a medical device.

For Patients

Such medical software is designed to monitor a patient's health condition. Medical programs provide the opportunity to create optimal conditions for providing proper service to each individual patient. This includes the ability to make an online appointment with a doctor and get the results of medical examinations without leaving your home.

For the Manager of a Medical Institution

Medical manager software is designed to perform an entire range of services provided to the patients. This includes not only tracking down the statistics of clinic visits, but also each patient's medical history, information about their bills, insurance, as well as managing the supply of medications, clinic revenues, and so on.

For the Medical Office

Such software greatly simplifies the day-to-day work of medical personnel. The result of introducing software to medical offices is a minimum of paperwork plus a reduction in costs since it is now a program instead of a team of employees, that deals with operational tasks.

For Planning

This software is for specialist doctors, hospital staff, clinicians, etc. It provides convenient arrangement of appointments for doctors and patients, an opportunity to make changes to a schedule, and appointment reminders. As for the patients, the doctor will have access to all information about each of them - from the first appointment to medical history and information about insurance, payment, demographic data, etc.

For Visualization

Such software is a virtual center for the viewing and complex study of images containing visual information about a diagnosis of disease. In other words, this is a certain storage for images, which is integrated into any viewing system.

For Voice Recognition

One of the main problems faced by doctors, especially family doctors, is the need to do paperwork. An alternative is having VR software, which significantly reduces the time spent on paperwork and, accordingly, ensures higher efficiency of the doctor’s work. As a result, this increases the efficiency of the entire medical institution.

For Research

The introduction of new medical technologies requires powerful tools for collecting and organizing statistical data. The software offers modern tools that allow you to carry out research projects as quickly as possible with a high level of quality.

Healthcare Software Development Services

The four biggest companies, Google, Apple, Microsoft and Amazon, are the world's leaders in medical software provision. Nevertheless, the demand shows such a high growth rate that small IT companies specializing in certain market segments do their work quite successfully as well. The share of patients willing to use special healthcare applications is at least 60%. At least half of the doctors use electronic medical records and mobile applications in their medical practice.

Medical institutions use ready-made solutions such as FreeMED, OpenEMR, One Touch EMR. If the functionality of the standard software does not fully satisfy the demands, many companies opt for healthcare software development services. These are customized applications created on an open source platform or from scratch.

Here are the steps that need to be taken by a potential customer of the medical software development process:

  • Determine the potential users. The efficiency of certain technological solutions and, in fact, the success of the project depends on how accurately you define your target audience.
  • Decide on the visualization of the structure, modules and submodules.
  • Decide on the design of the user interface. It should be clear for any potential user, have a good color pattern, readable font, convenient and understandable buttons, icons, and informative images.
  • Personal data protection must exclude any possibility of confidential information being leaked in case of cyber-attacks and other unauthorized actions. Protection standards must comply with the accepted regimentation, such as, for example, the GDPR adopted by the European Union.
  • Determine the need for integration with other IT systems, such as a website, accounting system, or medical facility management system.

Custom Healthcare Software Development

Our company has extensive experience in developing modular solutions for desktop PCs and mobile gadgets. If you want to create a custom software solution for your medical institution, fill out the application form and we will contact you shortly.


Specifics of Healthcare Software Development

Healthcare software development to help patients, managers and healthcare facility equipment workers

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